Professional Bio

PhD Candidate and Public Scholar at Concordia University (Expected graduation in May 2024)

I am a Marketing Ph.D. Candidate at the John Molson School of Business of Concordia University and am lucky enough to call Professor Zeynep Arsel, my academic supervisor. My background is in Marketing, as I have a BSc in Economics with a concentration in Marketing from the Wharton School of Business and an MSc in Marketing from Concordia University. My research interests pertain to the effect of technology and the internet, namely social media, on consumers in terms of their expression of identity, their relationships with other consumers, and their relationships with the brands they consume. I am currently working on three projects on digitized mental healthcare, animal content on the internet, and consumption patterns during the COVID pandemic.