PROFESSIONAL BIO

Social Media & Marketing Scholar

I am a third-year Marketing Ph.D. Candidate at the John Molson School of Business of Concordia University and am lucky enough to call Professor Zeynep Arsel, my academic supervisor. My background is in Marketing, as I have a BSc in Economics with a concentration in Marketing from the Wharton School of Business and an MSc in Marketing from Concordia University. My research interests pertain to the effect of technology and the internet, namely social media, on consumers in terms of their expression of identity, their relationships with other consumers, and their relationships with the brands they consume.

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SCHOLARLY WORK

PUBLICATIONS & WORKING PAPERS

Shamayleh, G., & Arsel, Z. (2021, Dec 23). Have an Instagram Account

          For Your Pet? Love Sharing Funny Animal Videos? You’re Part              of The Cute Economy. The Conversation.     

Shamayleh, G. & Arsel, Z. (Accepted, 2021), “From Blogs to         

        Platforms: Content Landscape and Affordances,”

        in Routledge Handbook of Digital Consumption.

Dolbec, P., Fischer, E., & Shamayleh, G. (Working Paper).

Shamayleh, G. & Arsel, Z. (Under Review). Performative Human Pet            Assemblages on Social Media. 

Shamayleh, G. (2019). Engagement and Monetization on Instagram

         Pet Influencer Communities [Unpublished Master’s thesis].                  Concordia University, Montreal,

        Canada.

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CONFERENCES, INVITED TALKS, PODCASTS, & POSTERS

Shamayleh, G. (Guest) (2022, Jan 05), The Cute Economy [Global

       News Radio 630 CHED] https://globalnews.ca/radio/630ched/

Shamayleh, G. (Guest) (2021, Dec 24), The Cute Economy [Global

       News Radio 770 CHQR] https://globalnews.ca/radio/770chqr/

Shamayleh, G. (2021, October). Family Influencers as Digital Family           Entrepreneurship: Monetizing a Collective Human                                 Brand, Association for Consumer Research Conference.

Shamayleh, G. & Arsel, Z. (Guests) (2021, May 21),They're all good             dogs (and cats?) [Audio podcast episode]         

       https://podcasts.apple.com/us/podcast/episode-10-theyre-all- 

        good-dogs-and-cats/id1552759592?i=1000522636945 

Shamayleh, G. & Arsel, Z. Performative Human Pet

         Assemblages on Social Media. (guest speaker for Consumption,

         Media and Participatory Culture Seminar at HEC Montréal, Fall 

          2020)

Arsel, Z., & Shamayleh, G. (2020, October). Orchestrating 

        Pet Influencers: Rhetorical and Visual Strategies in Creating

        Mediated Platform Content, Association for Consumer Research

        Conference.

Shamayleh, G. (2018). Man’s Best Social Media Proxy: Instagram Pet

        Micro-Celebrities [Poster]. Annual Graduate Research

        Exposition, Montreal, Qc, Canada.  

Shamayleh, G. (2017). Cats, Account Managers, and Followers: Pet

        Micro-celebrities as Influencers [Poster]. Annual Graduate

        Research Exposition, Montreal, Qc, Canada.

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GRADUATE COURSES TAKEN

MSc & Ph.D. courses

MASTER OF SCIENCE IN MARKETING

January 2017 - September 2019

Winter 2017

Consumer Research Methodology (A+)

Qualitative Research Methodology (A+)

Price Management (A-)

Fall 2017

Applied Linear Statistics (A)

Research Methodology (A+)

Brand Management (A)

Winter 2018

Motivation, Evaluation, & Rewards (A)

Fall 2018

Entrepreneurship Seminar (A-)

Program CGPA: 4.04

DOCTOR OF PHILOSOPHY, BUSINESS ADMINISTRATION (MARKETING)

September 2019 - May 2024

Fall 2019

Technology and Intimacy (A)

Advances in Consumer Behavior (A-)

Winter 2020

Digital Culture/Methodology (A)

Online Consumer Marketing (A)

Pedagogy (A)

Fall 2020

Consumer Culture Theory Seminar (A+)

Winter 2021

Seminar in Qualitative Research Methods (A)


Summer 2021

Literature Reviews and Knowledge Synthesis (A)

Fall 2021

Comprehensive Exam (PASS)

Current Program CGPA: 4.00

 
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